Dream big and fight for your dreams!

Dream big and fight for your dreams!

5 Tips for a Killer Blog and Why you should have one

 5 Tips for a Killer Blog and Why you should have one

Blogging can be really productive for your small business, only if you know how to use this tool. The content of a good blog must be relevant to engage, attract and convert its readers to your online sales efforts. So, how can a work at home mom make a blog effective and increase the amount of readers?

You Should have a Blog because it helps people get to know you better and where you can share additional tips where otherwise your business website might not allow for that type of information.
It also helps others see you as a leader in your industry.


Know Your Audience and Then Target Them
You cannot write for everybody. Seth Godin in his book “All Marketers Are Liars” tells about the need to write for the audience. When you write think about specific people; think about your targeted audience. What will benefit them, how can you help, what stage of business development are they in and what might be their possible challenges. Although you can take the liberty to write about general topics, your primary focus should be to write about what will benefit your reader the most.

Stories Have More Appeal
Everyone – not only children – likes to hear stories. No matter what you want to communicate – whether it is exciting or typical boring business news – tell stories to your readers. Use metaphors and analogies to decorate your story and make it sound more interesting. But that does not mean you should leave out facts and statistics. You must include them in your story and there must be logic behind it.

Try to be a Real Person
A blog is not a lecture. It’s a snapshot of your perspective on a particular topic. You can take the help of examples and stories to communicate your perspective. A blog must also reflect the personality of the blogger. Readers can find a blog very informative but they do not connect to information, they connect to the author. Treat your blog as an extension of your business personality. It is a kind of a monologue, expressing your business opinion.

High Quality Content
The blogging space is highly competitive. It is important to make the content of your blog relevant, high quality and of course ,sharable. Provide some real good information to your readers that they will not find elsewhere. There are some people who write cat blogs. You know what I mean – these people only write about themselves and their cats. But a business blog is quite different. You are writing a business blog to generate business and so it must talk about your customers, their possible challenges and information that they might find useful.  

Optimize and Socialize
And finally, make your blog friendly to search engines and social networking platforms. Blogs that are easy to find and are shared on social platforms are a credible source of information. Do not stuff your blog with keywords and do not neglect them either. Search has incredible power for new readers because it gives them information at the time they need it. Socialize your blog. Use Facebook, Twitter, Tumbler, Linked in, just to name a few. Do not think high quality content is automatically sharable or shared.

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Work at home: the importance of a sizzle card vs a business card

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My work at home experience

The Difference Between Job income and Residual Income

I wanted to share some information with you to consider your options to there full potential.
Before I started working at home, I really had no idea about Residual income.
As I researched  about the subject, I had found how much more powerful Residual income is than getting paid at a job.

I hope this article helps you as you move forward on your search.

 

If you are out there in the corporate world holding down a job you may never have thought about the difference between earning residual versus linear income.

 

So what’s the difference?

 

Let me ask the same question a different way. Would you rather get paid for your own time and efforts or receive a share of other people’s time and efforts?

 

Let’s look at a couple of LINEAR income (job income) examples first:

 

If you have a job and get paid hourly wages, that’s called linear income. You put in your time and you get paid for the hours you work. If you have a day off or you are sick you don’t get paid. Doctors, lawyers or anyone who is self-employed earns a linear income as well. If a doctor doesn’t see patients or goes on vacation, he doesn’t get paid.

 

Now let’s take a look at some examples of RESIDUAL income:

 

Elvis made a lot of records during his lifetime.  Although he’s been dead for a long time now, every time one of his songs plays on the radio his family still receives “royalties.”

 

The same goes for movie stars. Regardless of how long ago they made the movie, every time it plays on TV or is sold on a DVD they receive royalties for it. Just like Elvis, they get paid over and over for it forever.

 

You may ask, …”Well how does earning residual income
vs linear income relate to me??”

 

If you have a home based business you are creating a “royalty income” aka “residual income” of your own. You do something once, like acquiring a new customer for your company, and you will get paid on that customer as long as he or she stays with you. Every time that customer places an order, you get paid a percentage.

 

You can also leverage your time and efforts by inviting people to join your team and teach them to do the same … acquiring new customers for your company. Then you also get paid a percentage on their efforts.

 

Residual income happens when this royalty income starts to grow. Let’s say your customers love your products so much they start telling their family and friends and they all become your customers too. And then they in turn tell all of their friends as well. That’s kind of like how AOL grew so big so fast. Word of mouth is the fastest and most cost effective way of acquiring new customers.

 

Once this happens, things take on a life of their own. You can’t stop your business from growing, even if you tried.  When you’re sick or on vacation your business just keeps growing as one happy customer tells another.

 

Now, that’s the difference between trading time for money like with linear income, where you work a certain number of hours and get paid for those hours. And residual income where you do something once and get paid for it over and over again and also where you leverage your time with others.

Again, the question … would you rather earn residual income or linear income?

 

If you answered RESIDUAL INCOME than I would suggest you start working on that. Start today! You can do it part-time while you are still earning a linear income from your job.  Commit a certain amount of hours to work at home every week.  Set realistic goals. Remember, you eat an elephant one bite at a time. Be consistent. Be patient. And never, ever give up.

 

I love this quote by Jim Rohn: “Work full-time in your job and part-time on your fortune.”

 

That sums it all up, doesn’t it?

 

I look forward to helping you find your freedom at home!

Michelle Stefferson

(631) 642-3590

Career Consultant

 

Look me up on Facebook!

 http://www.facebook.com/homecareers

 

Killer Subject lines to use when Sending email campaigns

Here are more Awesome subject lines you can use as well.  Remember to Use their first name as well. It will get the email noticed more. And, always remember, the shorter the better!


HEY {FIRSTNAME} <<  Remember to use the merge code from your email communication center to merge their first name into the subject line.  All Email programs are different. Be sure to check what works for the one you are using.

here's your FREE report
here are our survey results
a fun contest
can you settle a bet for me?
tell a friend, claim your free gift
I still have your free gift
have you claimed your discount yet?
win these great prizes
free webinar
your free trial copy
free shipping this month only!
free tips for your [product]
question about project
did you know about this?
do you know anything about this?
a gift to help you [insert benefit]
what's my secret weapon?
can we make this work?
can you help?
something for you to think about
have you got this yet?
I need your help
are you making this mistake?
have you made these [#] critical mistakes?

You'll always have the most success with email promotions if you personalize your subject lines. For each of the following, start with your subscriber's name, followed by a comma (,) or a dash (-) and then the subject line. For example: Jeff, Can you help?

So, next time you are sending an email blast out to your prospects.... Be sure you are using one of these examples or something catchy and close to it.

Make each day Beautiful!
Lets Grow together....

Michelle Stefferson
The Home Career Mom